Privacy Policy
How we collect, use, and protect your information.
Last updated September 3, 2026
Premier Pool Care ("we," "us," or "our") provides residential pool cleaning and maintenance services in Broward County, FL. This policy explains what information we collect through our website, customer portal, and service operations, how we use it, and the choices you have. It applies to premierpoolcaresfl.com and our customer portal.
Information We Collect
We collect information you give us directly, and a limited amount automatically as you use our site.
- Quote requests. Name, phone number, email, ZIP code, and any details you share about your pool, including an optional photo you choose to attach.
- Estimate visit bookings. If you book a free in-person estimate through our site, we use your name, phone, email, and address to create a calendar event for that visit and send you a calendar invite.
- Customer account information. Name, phone, service address, and pool details (size, surface, equipment) when you create an account or we set one up for you.
- Payment information. Billing is handled by Stripe, our payment processor. We never see or store your full card number. Stripe collects and stores that directly.
- Service records. Water test readings, chemical dosing, photos, and service notes from each visit, so you and our team have a record of what was done.
- Communications. Messages you send us through the customer portal, email, or phone.
- Site usage data. We use Google Analytics to understand how visitors use our site (pages viewed, general location, device type), and we track which ad or link brought you to us (UTM parameters, Google Click ID) so we know which marketing is actually working. This is stored in your browser's session storage and with the quote you submit, not in third-party ad-tracking cookies beyond what Google Analytics itself sets.
How We Use Your Information
- To respond to quote requests and schedule service.
- To provide weekly pool service, including chemical dosing calibrated to your pool's readings and conditions.
- To bill you for service through Stripe, and to send service reports and photos after each visit.
- To follow up on quote requests that haven't been answered yet (you can ask us to stop at any time).
- To understand which pages, ads, and referral sources bring in customers, so we can spend our marketing budget on what actually works.
- To meet legal, licensing, and insurance obligations.
How We Share Your Information
We don't sell your personal information. We share it only with the service providers that help us run the business, and only as needed for them to do their job:
- Stripe: processes payments and stores card details securely; we never handle your raw card number.
- Google (Analytics & Ads): helps us understand site traffic and measure ad performance.
- Google Workspace / Gmail: delivers our email communications (quote confirmations, service reports, follow-ups).
- Google Calendar: if you book a free estimate visit, we create an event on our scheduling calendar and send you a calendar invite with your name, email, and the address you provided.
- Firebase (Google Cloud): hosts our website, database, and customer accounts securely.
We may also disclose information if required by law, or to protect the safety, rights, or property of Premier Pool Care, our customers, or the public.
Cookies & Tracking
Our site uses Google Analytics, which sets cookies to help us understand site traffic. We also read UTM parameters and Google Click IDs from the URL when you arrive from an ad or link, so we can tell which marketing sources actually lead to service. This is stored temporarily in your browser and with your quote request, not sold or shared with data brokers. You can limit Google Analytics tracking using your browser's cookie settings or a browser extension like Google's opt-out add-on.
Data Retention & Security
We keep quote and customer records for as long as needed to provide service, meet legal and tax obligations, and maintain accurate business records. Our systems are hosted on Firebase (Google Cloud), with access to customer data limited to staff who need it to do their jobs. No method of storing or transmitting data is 100% secure, but we take reasonable, industry-standard measures to protect your information.
Your Choices
- You can ask us to stop sending quote follow-up emails at any time, just reply and let us know, or call us.
- You can request a copy of the information we have about you, or ask us to delete it, by contacting us below (subject to what we're legally required to keep, like billing records).
- You can decline to share a pool photo with a quote request. It's always optional.
Children's Privacy
Our services are directed at homeowners and are not intended for children. We don't knowingly collect personal information from anyone under 13.
Changes to This Policy
We may update this policy from time to time as our services change. We'll update the "Last updated" date above when we do. Continued use of our site or services after a change means you accept the updated policy.
Contact Us
Questions about this policy or your information? Reach us at info@premierpoolcaresfl.com or (954) 507-2202.
Have a question about your data?
Call us or send an email. We're happy to help.